ARMA Speed Performance Car Parts

ARMA Speed requested a brand overhaul and brand integrated product design to set the positioning statement of their future business and outpace competitors as a modern cutting edge manufacturer of cool and appealing car accessories and products.

Product design of a sharp-edged, racy and sleek design was delivered despite the limitations of the alloy casting process. This was a key to segmenting two tiers of Arma products. Sharp edges for high end and dull edges for the entry-level product. The signature and characteristic trapezoid shape of the brake were then promoted to the level of branding by integration into the company logo as then used on all marketing and packaging.