We make your brand work as hard as your business.
YF is a Tokyo brand strategy and creative agency for Japanese and global brands. We connect your business strategy and your brand so they grow together.
Defined and governed
Fluent on both sides
Strategy that survives execution
In it past the launch
Seven solutions, one strategic thread
Each card targets a specific operational bottleneck. Most clients enter through one and extend to three or more over time.
Your positioning exists on paper but breaks down in execution. Different teams articulate it differently, or not at all.
https://vimeo.com/1221953605
You publish consistently and none of it compounds. Every piece starts from zero instead of building on the one before it.
https://vimeo.com/1221953607
Your events run smoothly and leave nothing behind. The room works, then the relationships and the footage quietly evaporate.
https://vimeo.com/1221953639
Your campaigns launch on time and nobody can say what moved. Reach gets reported; the effect on the business gets assumed.
https://vimeo.com/1221953606
Your site earns the click and loses the decision. The traffic arrives, the credibility holds, and qualified interest still doesn’t convert.
https://vimeo.com/1221953633
Everyone can describe the brand and no two people execute it the same way. Quality tracks whoever happened to do the work.
https://vimeo.com/1221953643
Your brand works at home and stalls abroad. What reads as confident in one market reads as generic, or wrong, in the next.
https://vimeo.com/1221953608
The work
all work
Solutions. Implemented
We measure our success by the results we deliver. See examples of how our brand-first approach has driven growth and built strong brands:
Kashima CC Op Infrastructure

Content
Boulangerie Promo

Brand
Waita Geothermal Potential

Content
White Impulse

Content
Seasonal Mobile Wallpaper

Brand
Digital
Global HR Website

Brand
Digital
Curaprox Japan Website

Crossborder
Innovation Hour 2024

Event
Projects delivered across brand, digital, content, events
Client organizations: enterprise & funded scale-ups
Clients continue beyond initial engagement
Of people reached through campaigns, platforms, experiences
Operating across strategy and execution
Insights




