Case study

Extra Mile Challenge 2020

Prestige preserved. A global competition delivered on a digital stage.

Client

UD Trucks

Year

2020

Industry

Automotive / Aviation

Solutions

Event

Content

Campaign

Overview

The brief

Extra Mile Challenge is a global competition and award endorsed by UD Trucks. Drivers from multiple markets compete through local qualifiers, with finalists advancing to a global finale. The program recognizes excellence in safe, skilled truck operation and maintenance, culminating in a celebratory gala-style awards experience.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

When in-person gatherings became impossible during global lockdown, UD Trucks' Extra Mile Challenge faced a real risk: losing the prestige, stakeholder engagement, and cross-market momentum that made the competition matter in the first place.

02 / Transformation

YF produced a full-scale interactive webcast show using live streaming infrastructure, designing a studio architecture that replicated the energy and structure of the in-person format. The production maintained the competition's ceremony and broadcast quality throughout.

03 / Impact

UD Trucks delivered a scalable virtual engagement model that preserved the Extra Mile Challenge's prestige under unprecedented constraints, strengthened global stakeholder participation, and created a repeatable operating format for future hybrid or virtual editions.

What we made

Deliverables

Virtual event experience strategy + governance; Masters visual system + messaging architecture; Global narrative alignment across 9 markets / 10 finalists (no dates/locations); Interactive webcast show design (virtual meeting platform + YouTube Live component); Studio/broadcast architecture (switching + OBS integration + interpretation); Platform selection, training, rehearsal planning; Global distribution: branded merchandise procurement + assembly + shipping; Show rundown / live script; Hero movie (2 min); Motion graphics stingers; Interview modules (regional director/driver cuts); On-brand awards & appreciation package

Selected stills