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UD Trucks
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2020
Prestige preserved. A global competition delivered on a digital stage.
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UD Trucks
・
・
2020
Prestige preserved. A global competition delivered on a digital stage.
Client
UD Trucks
solutions
Event
Content
Campaign
year
2020
industry
Automotive / Aviation
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Overview
The Brief
Extra Mile Challenge is a global competition and award endorsed by UD TRUCKS. Drivers from multiple markets compete through local qualifiers, with finalists advancing to a global finale. The program recognizes excellence in safe, skilled truck operation and maintenance, culminating in a celebratory gala-style awards experience.
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watch
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challenge ・transformation ・impact
01
Challenge
When in-person gatherings became impossible during global lockdown, UD Trucks' Extra Mile Challenge faced a real risk: losing the prestige, stakeholder engagement, and cross-market momentum that made the competition matter in the first place.
02
Tranformation
YF produced a full-scale interactive webcast show using live streaming infrastructure, designing a studio architecture that replicated the energy and structure of the in-person format. The production maintained the competition's ceremony and broadcast quality throughout.
03
Impact
UD Trucks delivered a scalable virtual engagement model that preserved the Extra Mile Challenge's prestige under unprecedented constraints, strengthened global stakeholder participation, and created a repeatable operating format for future hybrid or virtual editions.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
