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BonJour Bon
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2019
From the sidewalk to the sale in seconds.
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BonJour Bon
・
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2019
From the sidewalk to the sale in seconds.
Client
BonJour Bon
solutions
Brand
year
2019
industry
Hotels / Restaurants / Cafes
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Overview
The Brief
BonJour Bon is a neighborhood bakery brand in Kichijoji, Tokyo, built for everyday family rituals: bringing something warm home, sharing it with someone you care about, and turning a routine street into a repeat visit. Their operational model was efficient (par-baked bread from a central kitchen, finished in-store across multiple locations), but the storefront experience needed a clearer, more magnetic story at the point of purchase: what’s special here, and what should I buy right now?
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watch
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challenge ・transformation ・impact
01
Challenge
BonJour Bon operates in a busy neighborhood environment where most purchase decisions happen in seconds, from the sidewalk. The bakery needed a sharper customer-facing strategy that could translate its warmth and quality into immediate clarity at the point of choice.
02
Tranformation
YF built a street-to-store conversion campaign designed for real-world performance: a product-highlight flyer built for fast scanning, a behind-the-process social content layer that showed the craft behind the product, and a curated hero selection that made choosing easy.
03
Impact
BonJour Bon gained stronger brand trust in-store and clearer purchase confidence for customers who previously felt overwhelmed by a wide menu. The curated hero products gave the team a sharper storytelling framework and a repeatable content system for future seasonal moments.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
