Case study

Boulangerie Promo

From the sidewalk to the sale in seconds.

Client

BonJour Bon

Year

2019

Industry

Hotels / Restaurants / Cafes

Solutions

Brand

Overview

The brief

BonJour Bon is a neighborhood bakery brand in Kichijoji, Tokyo, built for everyday family rituals: bringing something warm home, sharing it with someone you care about, and turning a routine street into a repeat visit. Their operational model was efficient (par-baked bread from a central kitchen, finished in-store across multiple locations), but the storefront experience needed a clearer, more magnetic story at the point of purchase: what’s special here, and what should I buy right now?

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

BonJour Bon operates in a busy neighborhood environment where most purchase decisions happen in seconds, from the sidewalk. The bakery needed a sharper customer-facing strategy that could translate its warmth and quality into immediate clarity at the point of choice.

02 / Transformation

YF built a street-to-store conversion campaign designed for real-world performance: a product-highlight flyer built for fast scanning, a behind-the-process social content layer that showed the craft behind the product, and a curated hero selection that made choosing easy.

03 / Impact

BonJour Bon gained stronger brand trust in-store and clearer purchase confidence for customers who previously felt overwhelmed by a wide menu. The curated hero products gave the team a sharper storytelling framework and a repeatable content system for future seasonal moments.

What we made

Deliverables

- Street flyer campaign (product highlights + store-entry call to action); - In-store video content package (central kitchen / baking process footage + product lineup); - Product hero lineup framework (what to feature and how to rotate); - Campaign design system (layout rules, tone/voice guardrails, reusable templates); - Print-ready production files for retail rollout

Selected stills