YF ╱ Grammarly — Small and Medium Business Campaign

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Grammarly

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Campaign

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2023

Small and Medium Business Campaign

Hospitality-ready English backed by real customer proof.

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Grammarly

・

Campaign

・

2023

Small and Medium Business Campaign

Hospitality-ready English backed by real customer proof.

Client

Grammarly

solutions

Campaign

year

2023

industry

Apps / Games

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Overview

The Brief

Grammarly’s Japan SMB push needed a sector-specific story that makes “better English” feel like business readiness for inbound travel — not generic productivity. We built a travel and hospitality campaign system anchored by a customer story video, then scaled the creative across paid placements with governed iterations and localized visual research so small and mid-sized businesses could adopt Grammarly with confidence.

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watch

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challenge ・transformation ・impact

The Work

01
Challenge
As inbound travel returned to Japan, SMBs in hospitality faced a credibility gap: day-to-day English communication had to meet international guest expectations while teams stayed time-constrained and risk-averse about adopting new tools.
02
Tranformation
YF produced a customer-story video featuring a hotel manager and Grammarly Business user, with a long-form master edit and a versioned creative system built for paid placement. A multi-stage visual system gave the campaign consistent brand integrity across formats.
03
Impact
Grammarly gained a hospitality-focused SMB campaign infrastructure that pairs credible customer proof with scalable paid creative. The versioned video library and governed visual system reduced production overhead while giving the Japan team a reusable campaign model for the sector.

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SELECTED STILLS