Case study

Japan Ham Fair 2025

Booth built as broadcast infrastructure. Brand-consistent from any angle.

Client

Uniden

Year

2025

Industry

Technology / Electronics / IT

Solutions

Event

Overview

The brief

Uniden’s return to the Ham Fair needed to read as a confident, modern brand signal in a crowded exhibition environment, consistent in color, lighting, and visual hierarchy. We designed and delivered an exhibition system anchored by a large-format LED wall and illuminated furniture, then governed setup logistics and compliance requirements so the booth operated as a stable, high-credibility presence over the full event.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

In a dense, regulation-heavy trade show, a booth has to function as broadcast infrastructure: legible from distance, consistent on camera, and operationally reliable under strict venue rules and real-time conditions. Uniden's return to the Ham Fair required that level of rigor from the start.

02 / Transformation

YF designed the physical and digital booth system around a large-format LED vision wall with a controlled content loop and a branded backboard structure. Layout and furniture plans were developed, and the compliance-first build approach was applied throughout to prevent on-site delays.

03 / Impact

Uniden gained a high-fidelity exhibition environment that increased brand visibility and perceived professionalism through consistent lighting, color, and motion. The compliance-ready build reduced execution risk and gave the team a booth system they can redeploy and adapt for future shows.

What we made

Deliverables

Exhibition concept and venue plan (layout + elevation); LED vision wall rental and setup (large-format screen); LED content loop planning and adjustment (resizing and color matching client assets); Backboard panel structure for LED wall; Illuminated furniture system (tables and counter); Fire-retardant printed banner set (toromatto banners with grommets); Fire-retardant flooring (punch carpet) and booth decoration elements; Electrical secondary work package (distribution board, ELB, outlets, wiring, power cabling); Video integration package (video mixer, converters, cabling); Logistics and transportation coordination (vehicle planning); Setup and dismantling labor governance and on-site management; Compliance documentation support (booth construction plan and required submissions)

Selected stills