Case study

AR Social Media Content

Try-on filters that bring light-and-water jewelry to life on camera.

Client

ISHITOMO

Year

2023

Industry

Fashion / Luxury

Solutions

Digital

Overview

The brief

POUR TOI (ISHITOMO CO., LTD.) needed a way for customers to feel minimalist, quartz-led design online, not just browse it. We created a 10-piece Instagram AR try-on filter system that translated the brand’s “light and water” concept into an interactive, camera-native experience designed to drive trial, sharing, and purchase consideration.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

POUR TOI's minimalist, quartz-led jewelry is built to be worn and felt, but online discovery relies on static photography that cannot capture the light and form the brand is built around. Customers browsing online had no way to experience the product before buying.

02 / Transformation

YF built a 10-filter Instagram AR try-on system that made POUR TOI's light-and-water design story tangible on camera, in real time. Creative direction, 3D jewelry assets, and Spark AR development were delivered as one integrated production, built to perform within Instagram's native environment.

03 / Impact

POUR TOI reduced friction between discovery and buying intent by giving customers a way to preview styling on their own face before committing. The AR format extended reach beyond static photography and gave the brand a shareable content layer that continued generating engagement after launch.

What we made

Deliverables

- 10 Instagram AR try-on filters; - Creative direction and AR visual design system aligned to POUR TOI; - 3D asset pipeline for jewelry try-on (modeling, materials, optimization); - Spark AR builds, implementation, and QA; - Post-production polish and delivery handover

Selected stills