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Ishimoto
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2023
Try-on filters that bring light-and-water jewelry to life on camera.
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Ishimoto
・
・
2023
Try-on filters that bring light-and-water jewelry to life on camera.
Client
Ishimoto
solutions
Digital
year
2023
industry
Products / Packaging
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Overview
The Brief
POUR TOI (ISHITOMO CO., LTD.) needed a way for customers to feel minimalist, quartz-led design online — not just browse it. We created a 10-piece Instagram AR try-on filter system that translated the brand’s “light and water” concept into an interactive, camera-native experience designed to drive trial, sharing, and purchase consideration.
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watch
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challenge ・transformation ・impact
01
Challenge
POUR TOI's minimalist, quartz-led jewelry is built to be worn and felt, but online discovery relies on static photography that cannot capture the light and form the brand is built around. Customers browsing online had no way to experience the product before buying.
02
Tranformation
YF built a 10-filter Instagram AR try-on system that made POUR TOI's light-and-water design story tangible on camera, in real time. Creative direction, 3D jewelry assets, and Spark AR development were delivered as one integrated production, built to perform within Instagram's native environment.
03
Impact
POUR TOI reduced friction between discovery and buying intent by giving customers a way to preview styling on their own face before committing. The AR format extended reach beyond static photography and gave the brand a shareable content layer that continued generating engagement after launch.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
