Case study

UPTIME Conference 2021

Conference learning built for a distributed audience.

Client

UD Trucks

Year

2021

Industry

Automotive / Aviation

Solutions

Event

UPTIME Conference 2021

Overview

The brief

UD Trucks needed to convert a traditionally in-person service and parts conference into an online-first learning experience without losing clarity or attention. We built an efficient video production workflow that combined client self-shot capture with YF editorial governance, delivering a coherent set of conference modules with consistent title assets, transcription, and subtitles, so critical operational knowledge could scale across Japan.

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The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks' service and parts leadership conference moved to a fully digital format, and internal education only works at scale when content stays structured, watchable, and genuinely accessible. The format shift exposed gaps in how internal knowledge was being captured and delivered.

02 / Transformation

YF designed the production system and capture protocols for UD's in-house shooting team, then built out the digital learning library with Japanese subtitles and structured transcripts. Every element was engineered for clarity and re-use beyond the conference itself.

03 / Impact

UD Trucks received a scalable digital learning library ready for conference deployment and internal training beyond it. Improved accessibility through subtitles and transcripts made the content usable for a wider internal audience across geographies.

What we made

Deliverables

Conference video production framework (capture guidance + workflow governance); In-house shooting protocol pack for client team (audio, framing, stability, data handling); Edited interview and B-roll master video (approx. 30 minutes); Subtitled conference module set (Japanese subtitle insertion); Subtitle transcription deliverables (time-aligned transcripts for modules); Title and lower-third asset system (AI source + exported name/title graphics); Asset intake, consolidation, and delivery management across multi-stage review cycles (drafts, feedback, finals)

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