Case study

Yammer Pickit Video

Two tools. One clear story. Built for daily use.

Client

UD Trucks

Year

2021

Industry

Automotive / Aviation

Solutions

Content

Overview

The brief

UD Trucks needed internal adoption assets that could make two everyday systems — Yammer for community knowledge-sharing and Pickit for brand-safe asset access — feel simple, useful, and consistent across a distributed workforce. We produced short-form animated explainers and supporting posters that translated tool functionality into clear behaviors, accelerating “One UD” connection and standardizing how people communicate and build presentations.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks was rolling out Yammer and Pickit internally, and both platforms only create value when people use them consistently and correctly. With no clear onboarding assets, adoption would stay uneven and two important tools would go to waste.

02 / Transformation

YF produced two onboarding animation videos, one for each platform, structured around purpose, best practices, and step-by-step usage. Each was paired with poster designs covering engagement guidelines and platform etiquette, building a complete adoption toolkit teams could reference on their own.

03 / Impact

UD Trucks gained a reusable onboarding package that reduced friction and set clear behavioral expectations across the organization. Teams built stronger Yammer knowledge-sharing habits and gained consistent, brand-safe access to assets through Pickit, making both platforms work as designed.

What we made

Deliverables

Yammer onboarding animation video (tool introduction + best practices); Pickit onboarding animation video (DAM usage + PPT Template 4.0 introduction); Poster designs for Yammer (engagement guidelines, hashtags, positive participation); Poster designs for Pickit (asset access, compliance, and usage prompts); Messaging framework covering:; - Code of conduct and workplace-appropriate posting; - Like / comment / share behaviors; - Hashtag usage and topic follow mechanics; - PPT Template 4.0 layout structure and grey-line rule; - Brand-safe, legal-compliant asset sourcing guidance

Selected stills