Case study

Ageo Marathon 2023

Community proof captured and built to compound year over year.

Client

UD Trucks

Year

2023

Industry

Automotive / Aviation

Solutions

Content

Overview

The brief

UD Trucks’ Ageo Marathon presence is a long-term community proof point, and the 2023 edition needed coverage that could capture brand endurance through real human performance. We produced a short after-movie and an extensive photo archive, building on the 2022 framework while adding bilingual accessibility, so the “Going the Extra Mile” story could travel beyond a local event into a repeatable internal and social asset.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

Ageo Marathon is a recurring community moment where UD Trucks can demonstrate culture through action, but the story only compounds if each edition is documented with consistent quality and a clear narrative arc. Coverage without those qualities produces archives, not brand assets.

02 / Transformation

YF planned and executed on-site capture for the marathon, producing a 3-minute after-movie with motion graphic overlays and event branding assets. An extensive documentary photo archive and a bilingual hero film were delivered to support both internal celebration and public channel deployment.

03 / Impact

UD Trucks gained a repeatable annual documentation asset that reinforces community commitment and makes colleague performance easy to celebrate and share. The bilingual, high-energy hero film increased the reach and shelf life of the brand's community story.

What we made

Deliverables

Event after-movie (up to 3 minutes); Bilingual subtitle package (EN/JP) for the hero film; Motion graphic overlay system and motion instruction assets (OL); On-site video capture and post-production editing; Sound mixing for the after-movie; Documentary photo archive from the event (delivered with no retouch); Branding/design source files supporting overlays and event IDs; Asset organization and handoff for internal and social distribution

Selected stills