Case study

UD Family Day Design Materials

Brand clarity that guides every step of a shared experience.

Client

UD Trucks

Year

2026

Industry

Automotive / Aviation

Solutions

Brand

Overview

The brief

UD Trucks brought employees, families, and partners together for a co-hosted Family Day within an active manufacturing environment. YF partnered with the team to create a unified visual communications and wayfinding system, connecting the event’s welcoming spirit with the practical demands of navigating an industrial site. We aligned corporate and union messaging, structured bilingual visitor information, and carried a consistent design language across printed guides, large-format posters, and on-site digital displays. The resulting toolkit connected arrival, activities, transport, and stage programming through a coherent event identity.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

An active manufacturing site needed clear visitor communications for employees, families, and partners with varied language and navigation needs. The system had to align corporate and union messaging, respect brand and licensed-content requirements, and make transport, activities, and safety information easy to understand. Success meant a consistent visitor-facing framework across printed and digital touchpoints.

02 / Transformation

We translated complex site logistics into a connected visual communications system, combining bilingual information architecture, facility maps, program guides, large-format posters, and digital screen layouts. Shared naming conventions and consistent visual rules aligned stakeholder communications, while brand and licensed-asset controls carried through each application.

03 / Impact

The project equipped the event team with a unified framework for presenting visitor guidance, transport information, activities, and stage programming. Consistent bilingual layouts brought corporate and union communications into alignment and made essential event information available across print and on-site screens.

What we made

Deliverables

Bilingual event communications framework aligning corporate and union messaging; Dual-sided facility guide combining visitor programs, arrival information, shuttle timetables, tour schedules, and a site map; Wayfinding information covering activity zones, transport hubs, food facilities, and emergency amenities; Large-format event posters presenting stage programs, safety information, and operational schedules; On-site digital display layouts for stage schedules, event updates, and program transitions; Visual application rules maintaining corporate brand consistency and licensed-asset copyright, scaling, and cropping requirements

Selected stills