Case study

2026 Pride Month Sticker

Making allyship visible in everyday work.

Client

TDK

Year

2026

Industry

Technology / Electronics / IT

Solutions

Brand

Overview

The brief

TDK’s DE&I team partnered with YF to translate LGBTQ+ allyship into a recognizable expression of inclusion across everyday work environments. The initiative connected the #InclusiveLeadership message with a visual system designed to sit naturally within TDK’s corporate identity. We developed bilingual creative for physical stickers and Microsoft Teams backgrounds, then managed print preparation, supplier quality assurance, and distribution logistics. Consistent design rules connected employee equipment and digital workspaces, giving the initiative a shared visual language across teams.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

TDK needed to make the meaning of LGBTQ+ allyship tangible through assets employees could use in their daily work. The creative had to communicate clearly across languages, comply with corporate brand standards, and perform across printed materials and digital workspaces. Success meant a coherent, usable toolkit supported by dependable production and distribution.

02 / Transformation

We translated the allyship message into a bilingual visual system for stickers and Microsoft Teams backgrounds, using approved typography and brand colors to connect the initiative with TDK’s identity. Print-ready artwork, material specifications, supplier oversight, and coordinated packaging and delivery carried that system from creative concept through deployment.

03 / Impact

The project provided TDK with a consistent way to express LGBTQ+ allyship across employee equipment and digital workspaces. The coordinated physical and digital assets gave the DE&I team practical tools to carry inclusion messaging into everyday work.

What we made

Deliverables

Strategic concept development translating LGBTQ+ allyship and #InclusiveLeadership into visual communications; Bilingual visual design frameworks in Japanese and English; Sticker artwork adapted for employee equipment; Print preparation and material specifications covering water resistance, removable adhesive, and protective lamination; Supplier oversight and production quality assurance; Microsoft Teams background assets extending the visual system into digital workspaces; Packaging coordination and domestic and international distribution logistics

Selected stills