Case study

Metronome

Domination of Reverberation (Zankyo): a craft-meets-music identity translated into a surreal, high-signal film language for international audiences.

Client

Metronome

Year

2021

Industry

Fashion / Luxury

Solutions

Content

Overview

The brief

The METRONOME Eyewear label needed a campaign film to introduce a new collection and establish a coherent brand signal for international audiences, bridging craft and music heritage through a distinctive visual language.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

Create a high-impact launch video to introduce METRONOME Eyewear’s new collection and translate the brand’s craft + music heritage into a globally legible visual system.

02 / Transformation

Shifted the launch from product-by-product promotion to a unified brand narrative system—designed to scale across channels and support cross-border market entry.

03 / Impact

Strengthened brand legitimacy for international audiences by packaging the collection launch as a cohesive film-led system with reusable master assets and clear distribution logic.

What we made

Deliverables

Campaign film (45–90s) for new collection launch, structured for international distribution; Creative strategy and concept development (treatments V1/V2) aligned to “Domination of Reverberation (Zankyo)”; Storyboards, shot lists, and visual sequence architecture (including underwater + high-speed capture planning); Production governance: scheduling, crew coordination, prop/styling system, and technical requirements; Distribution-ready collateral set (posters + master asset packaging); Post-production master repository organization (Premiere project framework and export structure)

Selected stills