Case study

Hiroshima Video Shooting

A new facility introduced through the service culture it was built for.

Client

UD Trucks

Year

2021

Industry

Automotive / Aviation

Solutions

Content

Overview

The brief

UD Trucks’ Hiroshima Customer Center launch needed a single, high-credibility story asset that could introduce the new facility, reflect the service culture behind it, and work across digital channels. We produced a short-form flagship video built on executive and frontline interviews, facility storytelling, and disciplined editorial decisions — so the Customer Center’s operational upgrade translated into a clear, watchable narrative.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks needed to communicate the opening of the Hiroshima Customer Center in a way that felt tangible, trustworthy, and human. The challenge was capturing the service culture the building was built around, giving the story substance beyond architecture and square footage.

02 / Transformation

YF planned and executed an end-to-end video production: location scouting, a two-day shoot with drone, facility interiors and exteriors, vehicle movement sequences, and structured interviews. Every production element was designed to give the final story both visual credibility and emotional grounding.

03 / Impact

UD Trucks received a polished short-form story asset that introduced the new Hiroshima Customer Center as a modern, dependable service environment, elevating internal confidence around the transition and giving the brand a strong opening narrative to build from.

What we made

Deliverables

Highlight movie (up to 5 minutes); Drone footage capture (facility + surrounding context); Facility B-roll capture (exterior, interior, maintenance areas, rooftop); Driving / vehicle movement sequences; Interview capture package (leadership + frontline teams); Post-production editing and narrative cutdown for social-ready distribution; Sound mix and music selection; Selective subtitle insertion and font styling as required; Editorial QC and retouch passes (remove stumbles, replace weak on-camera moments with B-roll); Final master export(s) for digital distribution

Selected stills