Case study

Ageo Marathon 2022

Culture as action. Documented to last.

Client

UD Trucks

Year

2022

Industry

Automotive / Aviation

Solutions

Content

Overview

The brief

UD Trucks’ long-running Ageo Marathon participation needed documentation that could capture community commitment as lived culture, not just sponsorship. We produced a concise event film and a broad photo archive that translates colleague participation into a credible brand signal, building continuity with past years while refreshing the visual standard for modern social and internal use.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks' involvement in the Ageo Marathon is a long-term community proof point, but that value only compounds with consistent, quality documentation year over year. Coverage that varies in quality or tone breaks the compounding effect the brand is trying to build.

02 / Transformation

YF planned and executed on-site coverage with a two-format production stack designed for reliable run-and-gun performance, then edited a concise event film in post with a broad, organized photo archive to support multiple use cases across internal and public channels.

03 / Impact

UD Trucks received a reusable community-event asset package that strengthens continuity messaging and makes colleague participation easy to celebrate across internal and public channels. The consistent quality set a clear standard for future editions to build from.

What we made

Deliverables

Event highlight movie (up to 3 minutes); Full event photography archive (delivered with no retouch for authenticity); On-site video and photo capture package; Post-production edit and delivery of the hero film; Modular overlay / frame system (multiple versions, OL-01 to OL-05); Design source files for overlays and event assets (AI + PDF); Reference review pack aligning visual direction with prior-year coverage

Selected stills