Case study

International Women's Day 2025

Leadership intent aligned across regions and languages.

Client

TDK

Year

2025

Industry

Technology / Electronics / IT

Solutions

Event

Overview

The brief

TDK’s IWD 2025 needed to land as a global internal brand signal, not a single seminar deliverable. We produced a multi-asset video system — CEO message, executive officer micro-messages, and a global activities narrative — with governed trilingual subtitles and unified visual identity so the “Accelerate Action” theme could scale across regions and teams.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

A global IWD initiative loses impact when messaging fragments across regions and leaders, and when localization is treated as a last-mile translation task rather than a design decision. TDK needed a cohesive internal campaign that carried the same weight in every market.

02 / Transformation

YF developed and edited three core video assets: a CEO address as the strategic anchor, a library of short executive officer message modules designed for regional adaptation, and supporting visual assets for internal channel deployment across geographies.

03 / Impact

TDK gained a reusable global IWD communications package that aligns leadership intent with consistent, localized storytelling across regions. The tiered video system gave local teams what they needed to deploy the initiative confidently without producing new content from scratch.

What we made

Deliverables

Three-video internal communications system for IWD:; - CEO message video (anchor narrative); - Executive officer micro-message library (16 short modules); - Global activities video (photo-led motion-graphic narrative); Trilingual subtitle framework and delivery (EN / JP / ZH); Unified IWD visual identity package (titles, lower-thirds, hashtag treatments); Video post-production finishing:; - Color balancing; - Sound balancing / mix; - Motion graphics and transitions; - Music selection / integration; Production schedule and handoff coordination pack (scripts, asset intake, approvals); Final exports optimized for internal global distribution

Selected stills