Case study

TDK 90th Anniversary

Visual governance that keeps 90 years of TDK coherent everywhere.

Client

TDK

Year

2025

Industry

Technology / Electronics / IT

Solutions

Content

Overview

The brief

We partnered with TDK to build the design infrastructure for its 90th Anniversary—treating the milestone as a systems problem, not a single campaign deliverable. The engagement focused on defining how the anniversary mark coexists with the core TDK brand, then translating that logic into key visuals, guidelines, and a production-ready asset library. The output is a modular framework intended to hold under scale across internal presentations and public communications, enabling consistent execution by distributed teams without relying on ad-hoc design decisions.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

TDK needed a 90th Anniversary identity and communications system that could translate heritage and “Venture Spirit” into a consistent, modern visual language—without collapsing into a one-off logo treatment. The work had to be governance-led: clear rules, scalable assets, and internal usability across formats. Success meant a modular infrastructure that teams could deploy confidently across channels while preventing brand drift.

02 / Transformation

Shifted the anniversary from a one-off design request to an operational identity system: clear interaction rules, tested key visuals, and documentation that transfers capability to internal teams.

03 / Impact

Created a scalable anniversary design system that improves consistency and speed of execution across teams and formats. The governance-first approach reduces reliance on vendor-by-vendor interpretation, helping maintain brand integrity through extended rollout.

What we made

Deliverables

90th Anniversary mark + interaction rules with the primary TDK logo (color parameters, spatial hierarchies, scaling logic); Foundational key visuals defining the anniversary visual language; Governance documentation (typography, layout logic, application rules) to prevent brand drift; Production-ready asset library (vector + high-resolution formats) structured for deployment across print and digital; Asset architecture for internal and external use cases (presentations, digital workspaces, public channels)

Selected stills