Case study

UD Partner Conference

Global partners aligned across geographies and time zones.

Client

UD Trucks

Year

2022

Industry

Automotive / Aviation

Solutions

Event

Overview

The brief

UD Trucks’ partner network needed a single, high-fidelity moment of alignment that could translate corporate vision and the “New Isuzu Group” roadmap into a shared operational reality across markets. We engineered a hybrid-ready global conference system — combining interactive event platforms, broadcast-grade production options, and structured content assets — so partners could engage, ask questions, and leave with a clear direction.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks needed to align international partners around a new strategic direction while operating across geographies, time zones, and shifting constraints on physical gathering. Translating corporate vision into a shared operational reality for a global partner network is a coordination problem as much as a communications one.

02 / Transformation

YF designed the full conference architecture across Corporate Day and Business Day, and built a delivery system that could run as either a hybrid stage production or a lean virtual studio depending on conditions. The format kept flexibility without sacrificing clarity or production quality.

03 / Impact

UD Trucks gained a repeatable partner-conference framework that supports global alignment regardless of format. The two-mode architecture gave leadership a reliable infrastructure for strategic communication that can scale up or down based on what the moment requires.

What we made

Deliverables

Partner conference program architecture (two-day agenda, run-of-show, screen logic); Hybrid and virtual delivery blueprints (physical studio vs virtual studio scenarios); Interactive event platform implementation plan (Hubilo) including:; - Event app and participant experience; - Virtual booths and photomosaic / engagement modules; - Interactive Q&A and group-session support; Global broadcast solution design (Teams / Zoom / Hubilo integration); Venue and stage production plan for HQ auditorium setup (hybrid option); Event-day operation plan and staffing model; Visual identity system (KV and supporting brand assets); Standardized PPT frameworks and presentation support assets; Film deliverables plan:; - Opening film; - CEO speech video; - Partner introduction videos (market clips compilation); - After-event short clip; Partner gift design direction and asset support; RFQ response pack (time plan, milestones, deliverables mapping, team structure, purchasing strategy)

Selected stills