Case study

UD x Isuzu

Two brands. One first impression. Built to hold.

Client

UD Trucks

Year

2023

Industry

Automotive / Aviation

Solutions

Event

Overview

The brief

UD Trucks and Isuzu needed a first collaboration moment that could prove the “New Isuzu Group” story in a single, high-visibility format. We designed and produced a joint media event that combined bilingual leadership messaging, choreographed product unveiling, and broadcast-grade live distribution — so the partnership launched as operational reality, not just a headline.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

The first joint announcement between UD Trucks and Isuzu had to do more than introduce new models. It needed to establish credibility for a new group identity in front of top-tier media, dealer networks, and industry partners who would be forming their first impressions simultaneously.

02 / Transformation

YF delivered end-to-end event architecture and production for the joint press conference: program design, bilingual content support, and full technical and on-site operations. Every element was built to create a stable, high-production environment where the "New Isuzu Group" story could land clearly.

03 / Impact

UD Trucks and Isuzu achieved a cohesive, media-ready launch moment that introduced the new collaboration with authority and precision. The bilingual delivery ensured the message reached both domestic and international audiences with equal clarity.

What we made

Deliverables

Event strategy and program architecture (run-of-show, speaker flow, reveal sequence); On-site production management (stage management, venue governance, rehearsals); Bilingual communication support (EN/JP content readiness); Simultaneous interpretation infrastructure support (receivers, routing); Broadcast-grade lighting design and operations (moving lights and stage environment); Audio system design and operations (headsets, distribution, monitoring); Video production and playback systems (switching, monitoring, projection); Dual-language livestream delivery (separate JP/EN lines) for remote audiences; Streaming screen compositions and custom visual assets; Opening video asset; Product reveal video / reveal choreography support; Event highlight video (short-form recap); Presentation template design; Large-format environmental branding assets (entrance banners, ring banner DTP, concealment panel graphics); Venue decoration build and installation coordination (fabric display systems, staging surfaces); Media support and operational coordination (multi-vendor governance)

Selected stills