Case study

Leadership Summit 2021

One leadership narrative across languages and attention spans.

Client

UD Trucks

Year

2021

Industry

Automotive / Aviation

Solutions

Event

Brand

Operation

Overview

The brief

UD Trucks needed a leadership summit that could unify a global management audience around a single leadership narrative and operating direction. The format had to work across languages and attention spans, while still carrying executive-level substance and credibility.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks needed a leadership summit that could unify a global management audience around a single operating direction, across languages and attention spans, in a hybrid format where in-room and digital participants experience the same program with equal clarity.

02 / Transformation

YF designed and produced a full leadership summit experience that translated the "Leading Towards Better Life" strategy into a coherent program, environment, and digital journey. From concept through on-site production, every layer was built to keep ESG and "Better Life" as practical leadership behaviors.

03 / Impact

The summit gave global leaders a shared narrative they could reference consistently, and reinforced ESG as an actionable operating lens rather than a messaging layer. Cross-language participation was supported throughout, giving the program genuine global reach.

What we made

Deliverables

End-to-end summit concept and narrative framework ("Leading Towards Better Life"); Program architecture and show flow (agenda, run-of-show, speaker support); Event scenario documentation and technical drawings; Stage and environment design, including superwide projection system; Hybrid platform build and design on Hubilo (site design and configuration); Interactive modules implementation (e.g., virtual booth, photomosaic); Bilingual support materials (event site manuals) and event-day support; Live production operations: rehearsal, on-site crew, camera/sound/switching, livestreaming; Post-event video package: session edits + highlight/after movie; Engagement and analytics reporting from the event platform

Selected stills