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AIRBUGGY
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2019
One platform. Strollers, pets, and daily mobility unified.
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AIRBUGGY
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2019
One platform. Strollers, pets, and daily mobility unified.
Client
AIRBUGGY
solutions
Content
Brand
year
2019
industry
Products / Packaging
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Overview
The Brief
AIRBUGGY is Japan’s premium stroller and multipurpose buggy maker. We partnered with the team to elevate the brand from product utility to lifestyle positioning—creating a concept and communications system that could travel across categories, seasons, and markets. Anchored by the “MOVE WITH YOURS” platform, we built a cohesive visual and narrative language and then operationalized it through guidelines and production. The result was a unified campaign toolkit that kept the brand’s fashion sensibility and versatility consistent across retail environments and content.
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watch
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challenge ・transformation ・impact
01
Challenge
AIRBUGGY needed a campaign platform that could unify a diversified lineup, baby, pet, and daily mobility, under a single premium lifestyle position credible in Japan and legible to international audiences. A product-led approach would keep the brand fragmented across categories.
02
Tranformation
YF developed the core campaign concept and positioning, then designed a scalable key visual system with creative adaptation guidelines. A full asset suite across digital and retail touchpoints was produced and delivered, giving the brand a consistent visual and messaging foundation across all categories.
03
Impact
AIRBUGGY gained a coherent premium brand platform and a reusable creative toolkit that improved clarity and consistency across retail and marketing touchpoints. The campaign system gave the brand a strong enough foundation to expand into new markets without starting from scratch.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
