Case study

Move With Yours Campaign

One platform. Strollers, pets, and daily mobility unified.

Client

AIRBUGGY

Year

2019

Industry

Products / Packaging

Solutions

Content

Brand

Campaign

Overview

The brief

AIRBUGGY is Japan’s premium stroller and multipurpose buggy maker. We partnered with the team to elevate the brand from product utility to lifestyle positioning—creating a concept and communications system that could travel across categories, seasons, and markets. Anchored by the “MOVE WITH YOURS” platform, we built a cohesive visual and narrative language and then operationalized it through guidelines and production. The result was a unified campaign toolkit that kept the brand’s fashion sensibility and versatility consistent across retail environments and content.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

AIRBUGGY needed a campaign platform that could unify a diversified lineup, baby, pet, and daily mobility, under a single premium lifestyle position credible in Japan and legible to international audiences. A product-led approach would keep the brand fragmented across categories.

02 / Transformation

YF developed the core campaign concept and positioning, then designed a scalable key visual system with creative adaptation guidelines. A full asset suite across digital and retail touchpoints was produced and delivered, giving the brand a consistent visual and messaging foundation across all categories.

03 / Impact

AIRBUGGY gained a coherent premium brand platform and a reusable creative toolkit that improved clarity and consistency across retail and marketing touchpoints. The campaign system gave the brand a strong enough foundation to expand into new markets without starting from scratch.

What we made

Deliverables

Campaign concept + positioning support (premium Japanese lifestyle with international appeal); Key visual system + creative adaptation guidelines; Brand asset suite (digital, print, motion); In-store graphics and retail communications; Product catalog design; Brand marketing video production; Functional product video (script, direction, production); Social media content formats and campaign rollout planning (as applicable)

Selected stills