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3D Studio Watts
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2015
A technology ahead of its time, given a story that caught it up.
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3D Studio Watts
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2015
A technology ahead of its time, given a story that caught it up.
Client
3D Studio Watts
solutions
Content
year
2015
industry
Products / Packaging
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Overview
The Brief
3D Studio Watts pioneered high-resolution 3D scanning in Tokyo, turning people, products, and moments into print-ready figurines and animation-ready 3D assets. The challenge was not capability. It was making the service instantly understandable and desirable to multiple audiences — individuals, artists, and enterprise clients. YF built the positioning and launch communications that framed Watts as a playful, premium “3D memories” experience: approachable for consumers, credible for professionals, and legible for decision-makers.
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watch
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challenge ・transformation ・impact
01
Challenge
3D Studio Watts had pioneered high-resolution 3D scanning in Tokyo, but the technology was ahead of public understanding. Potential customers saw complexity rather than possibility, and the studio needed a communication layer that made the service feel accessible, joyful, and worth trying.
02
Tranformation
YF developed brand marketing direction that positioned the studio as an experience rather than a technology tool, human, playful, and giftable. A service introduction video explained the value in seconds, and supporting materials were built to reach consumers and commercial clients with equally clear messaging.
03
Impact
Watts gained a clear, scalable communication layer that made the service easy to buy for walk-in consumers and easy to justify for professional use cases. The flagship video gave the studio a memorable, shareable narrative that works as a permanent front door for new audiences.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
