Case study

3D Memories

A technology ahead of its time, given a story that caught it up.

Client

3D Studio Watts

Year

2015

Industry

Products / Packaging

Solutions

Content

Overview

The brief

3D Studio Watts pioneered high-resolution 3D scanning in Tokyo, turning people, products, and moments into print-ready figurines and animation-ready 3D assets. The challenge was not capability. It was making the service instantly understandable and desirable to multiple audiences: individuals, artists, and enterprise clients. YF built the positioning and launch communications that framed Watts as a playful, premium “3D memories” experience: approachable for consumers, credible for professionals, and legible for decision-makers.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

3D Studio Watts had pioneered high-resolution 3D scanning in Tokyo, but the technology was ahead of public understanding. Potential customers saw complexity rather than possibility, and the studio needed a communication layer that made the service feel accessible, joyful, and worth trying.

02 / Transformation

YF developed brand marketing direction that positioned the studio as an experience rather than a technology tool, human, playful, and giftable. A service introduction video explained the value in seconds, and supporting materials were built to reach consumers and commercial clients with equally clear messaging.

03 / Impact

Watts gained a clear, scalable communication layer that made the service easy to buy for walk-in consumers and easy to justify for professional use cases. The flagship video gave the studio a memorable, shareable narrative that works as a permanent front door for new audiences.

What we made

Deliverables

- Positioning + brand marketing direction for a multi-audience launch; - Service introduction video (concept, narrative, storyboard/treatment); - Scriptwriting + voiceover copy; - Production: crew, casting, location/scout, set/styling, lighting, audio, production management; - Post: edit, SFX, sound, music (original/stock)

Selected stills