Case study

AI Innovation Challenge

Internal AI recognition built as a genuine knowledge-sharing experience.

Client

Isuzu

Year

2025

Industry

Automotive / Aviation

Solutions

Event

Overview

The brief

Isuzu needed an internal AI program that feels like an innovation engine, not a ceremonial award. We produced the AI Innovation Challenge event and supporting asset system as a hybrid, bilingual experience — combining clear governance, executive sponsorship, and durable post-event media — so winning work could be recognized and shared across the group.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

Internal innovation programs fail when recognition is decoupled from learning and when remote audiences receive a diluted experience. Isuzu needed an AI challenge event that felt like a genuine internal innovation engine, with equal participation from domestic and global teams.

02 / Transformation

YF designed and executed a hybrid award ceremony and presentation event covering the full program flow: awards, top-team presentations, expert commentary, and closing. A bilingual broadcast system was engineered to keep remote audiences fully present throughout, with structured interaction built into the format.

03 / Impact

Isuzu gained a repeatable blueprint for internal AI recognition and knowledge-sharing that scales across domestic and global audiences. The bilingual broadcast system and structured program made technical achievements legible and worth celebrating across the full organization.

What we made

Deliverables

Hybrid event production and delivery for AI Innovation Challenge (award ceremony + finalist presentations); Bilingual live stream architecture with separate Japanese and English feeds; Run-of-show / event script support and cue governance; Multi-camera capture, switching, and audio routing plan + on-site operation; Prize boards / recognition visuals for award announcements; Streaming platform setup and distribution management; Post-event highlight video edit package; Subtitle translation for highlight video (bilingual accessibility); Media coordination support (internal comms + external press touchpoints); Award artifact design and procurement for follow-on volume:; - Trophy set; - Crystal paperweights; - Award category title design (e.g., technology and inspiration categories); Asset handoff package (recordings, edits, and organized deliverables)

Selected stills