YF | beSTREAM: Streaming with Wallcolor

Client

Service

Input

The beSTREAM name consists of “be” as part of the ecosystem of the other products the company runs. “Stream” to make clear what the product is about. The product needs a visual identity.

Output

A new visual identity & brand world definition. A playful and consumable brand. It fits within the category Software as a Service. The “be” respects the continuity and the ecosystem of the wallcolor portfolio while has its own voice and feel—a joyful brand set to interact with the consumer space and audience.

THE OBJECTIVE

The Visual Identity is connected to the legacy brands & services loosely, NOT COMPLICATED.

Wallcolor

1. beBEAM
2. FOTOCO

We are creating the standalone service, which gets the learning from the beBEAM visual Identity while keeps the total autonomy of expression. The learning of visual appeal from beBEAM is very loose. We will be exploring the conceptual directions:

VISUAL CONNECTION

1. Use the same “be” as it is in beBEAM and translate it to beSTREAM, where the connection with beBEAM is on the level of the visual form of “be” – Visual Connection

VOCAL CONNECTION

1. Come up with an entirely new or renowned way of how to work with “be” in beSTREAM, and the connection with the beBEAM stays only on the level of the word be – Vocal Connection

2. BeStream Service Logo

This exercise aims to create an engaging logo + visual identity system that will represent the new and innovative streaming service beSTREAM.

1. Static Logo: At first, the focus will go towards the design of the logo.

2. Motion Logo: Secondly, a screen streaming service logo has to have the motion design quality.

Discovery Journey

Design to iterate.
Do it again.
Arrive.

The Visual Identity

Unified Image
Versatile expression
Variability

Ready to Build a Brand That Thrives?

Let’s talk about how we can help your brand grow with purpose. We’re here to support you every step of the way.

#beFantastic #doYoroshiku

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