BonJour Bon is one of the many bakers in the local Tokyo district of Kichijoji. Breads are parbaked in their centralized kitchen and then delivered for final baking at their many locations.
BonJour Bon
Design
BonJour Bon needed a strategy to appeal to their target customers. Families are buying fresh baked goods for their loved ones.
BonJour Bon received a product highlights campaign street flyer designed to bring customers from the street to the store. Once in the store, BonJour Bon was delivered in-store video showing behind the scenes baking footage from the central kitchen, an all-stars lineup feature for favorite products. Delivery was purposeful and reflected a simple merchant attitude which worked for demographics by delivering a warm and down-to-earth straightforward brand.
Brano Beres
Risa Sasaki
Print Design
Video Production
