BonJour Bon: Fresh Bakery Marketing

BonJour Bon needed a strategy to appeal to their target customers. Families are buying fresh baked goods for their loved ones.

BonJour Bon received a product highlights campaign street flyer designed to bring customers from the street to the store. Once in the store, BonJour Bon was delivered in-store video showing behind the scenes baking footage from the central kitchen, an all-stars lineup feature for favorite products. Delivery was purposeful and reflected a simple merchant attitude which worked for demographics by delivering a warm and down-to-earth straightforward brand.