YF | Clenergy at PV Expo: A Joyful Showcase

Client

Service

Input

Clenergy has joined the PV Expo Tradeshow in Tokyo. We need to set the tone of voice, look and feel, which reflects the brand values. The booth should be reusable. While the show is on, we need to shoot a friendly testimonial video.

Output

Clenergy presented itself in the joyful format of “Trade post at junction joint”. Format led visitors to stop and explore. The video resulted in testimonial/infotainment driven PR material. We explored and pushed the possibility for the direction of the brand look & feel to evolve with the beat of times.

Clenergy @ PV EXPO. A Solar & Sustainability trade show. We demonstrate what’s new. In all clean & energetic style. The Clenergy way.

Clenergy has joined the PV Expo trade-show in Tokyo. The aim is to present the company and its product in an accessible and lead nurturing way.

We need to set the tone of voice, friendly and conversational. Look and feel, which supports the desire and reflects the brand values while exploring the possibility of shifting towards a modern and brisk approach.

The novelty in desire is that the booth should be reusable. That fact will drive the decision making in selecting suppliers from print to manufacture towards the actual booth assembly. While the show is on, we need the anchor and the crew to shoot a friendly testimonial video. Somewhat heterogenous scope, never mind, the well-set brand values and intend will drive the exec.