THE HACIENDA OISO electronic & music dance festival. The heritage of electronic music event format from Manchester UK comes to Japan.
DesignMusic event branding and promotion material, including video, were required for the local Tokyo event.
Hacienda Oiso music festival got dressed into an old/new combining modern retro-future image. We based this localized identity on the concept which combines the visual culture of the legacy Hacienda format, and the over joyous colorfulness of Japan. Bring the color and set it free. The festival hosted unexpected attendance, and it was a great success.
Posters