As an IT consulting company iQuest, recognized the need to substantially differentiate themselves to stand out in the crowded market of IT service providers. As a forward-thinking team, it was essential to express their creative approach to IT solutions, to escape the competitive herd. iQuest requested an identity that would represent their core values and differentiated, innovative approach to IT solutions.
During our brand workshop, iQuest stakeholders articulated their value delivery as a process of design thinking based on connecting people, skills, tasks and tools. Connecting these dots forms the basis of iQuest consulting and client services value delivery. The iQuest identity was developed to demonstrate how an organization can obtain fresh energy by improving design thinking to culture and solutions.