Make It Happen: Bridging Marketing Gaps in Japan

“Make it happen” is an introduction for Japanese companies that want to expand their marketing efforts and businesses outside of Japan. Starting with the core questions of WHY-HOW-WHAT, Make It Happen introduces fundamental concepts of a marketing lead organization [common internationally] as opposed to a sales lead organization [common in Japan].

Design
Client
Make it happen
Service
Design
Input

The task was to create an approachable and quick reading business book designed to engage and inspire corporate Japan’s C Suite executives and decision makers. The ultimate goal is to reform crucial questions related to the fundamentals of marketing and branding in Japan.

Output

The result is a fresh light looking book cover – layout and illustrations in both English and Japanese language. The illustrations assets were animated, to enhance the digital version of the book – The E-book.

Why? How? What?

The Book Design & Illustration

Book & eBook

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