“Make it happen” is an introduction for Japanese companies that want to expand their marketing efforts and businesses outside of Japan. Starting with the core questions of WHY-HOW-WHAT, Make It Happen introduces fundamental concepts of a marketing lead organization [common internationally] as opposed to a sales lead organization [common in Japan].
DesignThe task was to create an approachable and quick reading business book designed to engage and inspire corporate Japan’s C Suite executives and decision makers. The ultimate goal is to reform crucial questions related to the fundamentals of marketing and branding in Japan.
The result is a fresh light looking book cover – layout and illustrations in both English and Japanese language. The illustrations assets were animated, to enhance the digital version of the book – The E-book.