Moonride is a multimedia festival, which showcases the artist’s works across music, dance, theatre, visual arts, and literature. The Festival’s leitmotif theme is that of a Meteorite. The events take place in Slovakia in the city Cassovia ( Košice ).
moonride
Design
To create the concept and design of the visual identity to support the meteorite leitmotif and expression artistic culture.
The result is a modern and cutting edge visual appeal that positions Moonride and the city of Cassovia as a cultural leader in the region. Cassovia has since maintained the premium position as one of the European Capitals of Culture. The leader in the area.
On an icy February night in 2010, a piece of cosmic matter, its orbit closer to Jupiter than Mars, landed in the frozen fields surrounding Košice, its light illuminating the dark skies in between the tower-blocks as people watched the Olympic ice-hockey finals on their TVs. Meteorite Košice, as it came to be known in the astronomical circles, sent ripples of excitement through them as the most distant identified piece of cosmic matter to land on Earth.
Each year Moonride, the contemporary arts festival showcasing recent work in music, dance, theatre, visual arts and literature, chooses a cosmos-related theme as its leitmotif. In the year 2015 Moonride did explore the Meteorite Košice and the various human and cosmic phenomena associated with it. That piece of cosmic matter significant for the festival happened to be the centre piece of the Visual Identity. Whole visual treatment revolves around and evolves of the Meteorite it self.
Whole visual treatment revolves around and evolves of the Meteorite it self. We translated the meteorite to the visual language, using the graphical expression, and metaphor, and pushing further into the minimal thin line net like outlined silhouettes. Then the combination of the graphics & the images ( photos ) made an interesting combination. Tense, supporting, joyful combination. Layouts were the consequence of well-set rules and appropriate choice of designed assets. This mix resulted in an ownable, recognisable and unique visual communication system. Plenty of printed and digital materials were designed and used, prior, during the festival and after.
Report Pamphlet
Brano Beres
Risa Sasaki
Visual Identity
Print Design
