RGF: Unleashing Potential in Executive Search

INPUT

Conduct an audit of Asian competitors and current RGF branding and marketing materials. Developed a marketing communications plan reflecting RGF management goals and objectives leading to re-branding RGF to differentiate among competitors and align network of offices behind a clear purpose. Copywriting and design of the RGF international website and creation of the brand movie.

OUTPUT

Created new vision, mission, and values leading to tag line ‘Unleash Potential’ as the embodiment of the rebranding effort, which brings consistency and continuity to all communications and training. All RGF network offices embrace it. Design and copywriting of the RGF International website, brand assets and template for local market adaptations. Creation of the brand movie to support Unleash Potential branding. All this effort serves as the foundation to build out additional marketing programs going forward — Result in One Team, One Dream with a compelling case for marketing investment inside the executive suite.

The Opportunity Bridge

Pan Asian brand consolidation as part of company growth.

The Brand Identity Renovation

Application – Infographic / Posters / Visuals / Website

The Concept

Unleash Potential

Vision, Mission, Value

The New Brand Voice

Printed Brochures

The Company Handbook

Print
Credit Card Size Format
Bilingual & handy

The Brand Identity Renovation

Visual Identity
Logo (International Version)

The Renovated Brand Identity Application

Web Portal (fully responsive).

The Brand Movie

Potential

Within each of us lies a giant, waiting to be unleashed. Within every company, new ideas, and movements hide in hungry minds. Within every society, outliers wait for their moment to turn the key to evolution. In potential lies energy, waiting to be released. Waiting to change the world. At RGF, we explore potential and bring it to life in people, because people are where success starts and ends. The best talent to build a bridge to a better future.