SUNPOWER USA: Localizing Presence in Japan

INPUT

The call for localised presence. The first strategy, then execution. The unified thread of the presence in Japan. What works overseas, does not apply in Japan, and vice versa. The differences in business conduct need an agile and to the point strategy and execution.  

OUTPUT

YF formed a method. Start from the core, brand guidelines, and then localize the assets to end up localizing the materials and overall presence. Digital or physical. Verbal or visual. The true power of strategic thinking followed by visual communication materialized yet again.

The Band Localization

The Brand Identity Renovation / Localization

Visual Identity – Logo (International Version)

The Localization Strategy (from top-down)‍

The step by step – Building the pyramid of influence

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Step 1

Localize your brand rules

Step 2

Follow the brand rules  & localize the assets you use to design and execute the communication.

Step 3

Design your materials. Make them local, and do business in Japan.

Ready for the 360° Marketing touch points Execution

The Brand Guidelines

Localized & Third Party User Rules (Dealer Guidelines)

The Brand Assets

Localized & New Assets to support the strong presence in the Japanese market

The Brand Marketing

Use the localized assets, and get to maintain the strong presence in the Japanese market.