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ViaSage
・
・
2025
Culture made legible. Identity made actionable.
╱
ViaSage
・
・
2025
Culture made legible. Identity made actionable.
Client
ViaSage
solutions
Brand
year
2025
industry
HR / Recruiting
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Overview
The Brief
ViaSage needed an offsite and employer brand refresh that could turn “culture work” into a usable operating system: clear roles, a relaunch plan, and a consistent identity people can apply across teams and geographies. We structured the workshop lifecycle and delivered a brand-identity kit (tagline through KV) plus a standardized presentation system so ViaSage’s internal and external signals stay aligned as the business scales cross-border.
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challenge ・transformation ・impact
01
Challenge
Fast-growing teams feel cultural drift before they can name it: inconsistent messaging, unclear ownership, and a widening gap between the brand presented externally and the reality teams experience internally.
02
Tranformation
YF built a complete offsite workshop operating model covering pre-work assessment, immersive delivery, and post-work follow-up, and delivered an employer brand integration package tying culture to brand execution across roles and regions.
03
Impact
ViaSage gained a repeatable alignment format and a concrete employer brand toolkit, reducing ambiguity in how the brand gets applied day-to-day. The relaunch plan and governance structure gave teams a system to sustain the culture work long after the offsite.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
