Campaign

Campaign Strategy & Activation

We turn strategy into momentum. Our campaigns connect insight with execution, helping you launch messaging, content, and creative that moves people while supporting scale, consistency, and performance across every channel.

実装を開始する

https://vimeo.com/1221953606

対象者

私たちが支援する対象

CMO

あなたには使命があります。私たちはそのオペレーションを拡張します。

戦略から実行まで、勢いを落とすことなく推進できるパートナーが必要なときに。

創業者

ブランドとは、あなたの会社そのものです。

私たちは、ブランドをインフラストラクチャと捉える創業者たちと共に歩みます。

CXO

課題は部門の垣根を越えて存在します。

ブランドがプロダクト、人、テクノロジー、そしてオペレーションと交差するとき、私たちはそのシステム全体を統合します。

“

Creativity is intelligence having fun.

”

Albert Einstein

戦術

私たちが提供する機能

すべてのプロジェクトにおいて、貴社のブランドの現状と目指すべき姿に合わせて厳選した、一連の成果物を提供します。

Campaign Frameworks

The structure behind a campaign: objective, audience, core message, channel plan, and the metric that decides whether it worked.

Launch Systems

The sequence and assets for bringing something new to market, with the internal and external timings mapped together.

Performance Alignment Structures

Connecting campaign metrics to business outcomes, so reporting says what moved rather than how many people saw it.

Cross-Channel Activation Programs

One campaign running coherently across paid, owned and earned channels, adapted per channel without fragmenting the message.

Social Media Management

Ongoing channel operation: publishing, community response, and the reporting loop that feeds the next cycle.

Earned media strategy and outreach, built on a story that stands up to a journalist’s questions.

Email Marketing

Lifecycle and campaign email, from list structure and segmentation through to the sequences themselves.

なぜ今なのか

変化の内容

課題

Most campaigns get evaluated on reach. The brief goes out, the creative gets made, the ads run, and then the report arrives with impressions and click-through rates. Whether the campaign shifted brand perception or drove business outcomes often stays unanswered.

変革

When the strategy is decided before the brief, everything downstream sharpens. The brief is tighter. The creative has direction. The media plan has purpose.

成果

A campaign that earned its media spend, moved the right people, and added to the brand rather than just spending from it.

私たちの仕事の進め方

私たちのアプローチ

Campaign Strategy

We define the objective, the audience, the key message, and the success metrics before creative begins.

Creative Development

We develop the campaign concept, the assets, and the channel plan together. Creative follows strategy, and strategy is specific enough to make the creative better.

Execution

We produce and launch across the agreed channels, with performance tracking built in from day one.

インパクト

YF venturesの取り組みを見る

Projects delivered

Industries served

Tactics deployed

クライアント

You invest in campaign work that has a clear return, whether that’s leads, brand recall, or revenue directly attributed to the campaign.

オーディエンス

A campaign that feels relevant to them, shows up in the right places, and respects their intelligence.

長期的な

Brand equity builds through campaigns that are consistent, well-crafted, and strategically coherent over time.

ケーススタディ

実際の仕組みを見る

ブランド

Grammarly Japan: Campaign strategy rebuild

導入前

Grammarly had a globally proven product and no traction with Japanese enterprises. The message that worked everywhere else wasn’t landing in Japan, and the campaign kept treating the market as a translation problem instead of a positioning one.

構築

ウェブサイト

ECサイト

Campaign Strategy; Localization & Adaptation; Launch Planning & Coordination; Creative Direction

導入後

The rebuilt campaign delivered Grammarly’s first real enterprise success in Japan: company-wide adoption by Rakuten, one of Japan’s largest technology and e-commerce groups. The campaign didn’t just generate attention. It closed the exact kind of deal the old approach couldn’t reach.