Case study

3m Print Design

Complex safety technology made readable in the field.

Client

Year

2015

Industry

Products / Packaging

Solutions

Brand

Overview

The brief

3M Japan partnered with us to translate complex worker-safety and earthquake-resilience technologies into clear, standards-compliant print communications. We designed an information architecture and localized copy that made high-density technical guidance easy to navigate across brochures, catalogues, posters, and product sheets—without compromising 3M’s global visual standards.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

3M Japan's worker safety and earthquake-resilience technologies are genuinely complex, and complexity in print communications either loses the reader or loses the point. The materials needed to stay standards-compliant while becoming clear and field-ready.

02 / Transformation

YF designed an information architecture and layout system for promotional posters, product brochures, and data sheets, with infographic structures and copywriting built to make technical safety content scannable and immediately useful in the field.

03 / Impact

3M Japan gained a cohesive print communication system that translated complex safety and earthquake-proofing information into clear, field-ready guidance. The standards-aligned design strengthened the brand's authority signal while making the materials genuinely easier to act on.

What we made

Deliverables

Disaster guidelines brochure + specialized illustration; tri-fold product catalogues/pamphlets; promotional posters; stationary inserts/product data sheets; iconography/infographic system; 3D mockups; DTP/prepress production files.

Selected stills