Case study

IWD week 2026

A calendar moment transformed into durable culture infrastructure.

Client

TDK

Year

2026

Industry

Technology / Electronics / IT

Solutions

Event

Overview

The brief

TDK wanted International Women’s Day to do more than celebrate—building an internal, repeatable approach to Inclusive Leadership that teams could use in daily work. The initiative needed to align leaders globally, translate intent into practical behaviors, and scale consistently across regions and languages without relying on a one-off campaign.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

TDK needed International Women's Day to do more than mark a calendar moment. The goal was building an internal, repeatable approach to Inclusive Leadership that teams could apply in daily work, with genuine leadership alignment behind it.

02 / Transformation

YF delivered an end-to-end Inclusive Leadership system: leadership communications and a multilingual message video package, a cohesive Key Visual identity rolled out across internal channels, and manager-ready learning assets designed for ongoing use.

03 / Impact

TDK received a turnkey IWD platform that translated Inclusive Leadership into practical, repeatable mechanisms. Leadership alignment, scalable communications, and manager-ready learning assets gave the initiative staying power well beyond the awareness week itself.

What we made

Deliverables

CEO & Corporate Officer message video (multi-language versions); Key Visual system and rollout assets (posters, signage, Teams backgrounds, stage/venue graphics); Event production and live-stream support (hybrid run-of-show, technical direction, interpretation workflow); Workshop content framework and facilitation support; Physical brand touchpoints (notebooks, pens, pouches, message stickers)

Selected stills