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AXA
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2024
Strategy that clears the path before production begins.
╱
AXA
・
・
2024
Strategy that clears the path before production begins.
Client
AXA
solutions
Event
year
2024
industry
Insurance
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Overview
The Brief
AXA Japan’s kick-off program required more than event production. It needed a decision-ready strategy that could align executives, procurement, and operations before a single cable was laid. We supported AXA at the strategic consulting layer, shaping a concept-driven event strategy, venue direction, budgeting logic, and a visual identity system designed to scale across stage, screen, and supporting materials — so internal teams could move from “idea” to “approved plan” with confidence.
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challenge ・transformation ・impact
01
Challenge
AXA Japan's kick-off program required a strategy that could align executives, procurement, and operations before production began. Complex hybrid events fail when decisions get made in sequence rather than together, and when creative concepts outpace operational reality.
02
Tranformation
YF delivered a strategic consulting package connecting creative concept to operational reality: event narrative, audience flow, production layers, decision gates, venue feasibility direction, and multiple budget scenarios. Every element was built to give stakeholders what they needed to commit.
03
Impact
AXA gained a program that was clearer, more feasible, and ready to move into execution with fewer unknowns. The pre-production consulting work reduced downstream revision cycles and gave leadership a shared understanding of what the kick-off would actually require.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
