Case study

Kickoff Meeting 2024

Strategy that clears the path before production begins.

Client

AXA

Year

2024

Industry

Insurance

Solutions

Event

Overview

The brief

AXA Japan’s kick-off program required more than event production. It needed a decision-ready strategy that could align executives, procurement, and operations before a single cable was laid. We supported AXA at the strategic consulting layer, shaping a concept-driven event strategy, venue direction, budgeting logic, and a visual identity system designed to scale across stage, screen, and supporting materials — so internal teams could move from “idea” to “approved plan” with confidence.

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The film

Challenge / Transformation / Impact

The work

01 / Challenge

AXA Japan's kick-off program required a strategy that could align executives, procurement, and operations before production began. Complex hybrid events fail when decisions get made in sequence rather than together, and when creative concepts outpace operational reality.

02 / Transformation

YF delivered a strategic consulting package connecting creative concept to operational reality: event narrative, audience flow, production layers, decision gates, venue feasibility direction, and multiple budget scenarios. Every element was built to give stakeholders what they needed to commit.

03 / Impact

AXA gained a program that was clearer, more feasible, and ready to move into execution with fewer unknowns. The pre-production consulting work reduced downstream revision cycles and gave leadership a shared understanding of what the kick-off would actually require.

What we made

Deliverables

- Strategic concept-to-plan consulting for an AXA kick-off program (event strategy + experience narrative).; - Venue strategy and feasibility direction (comparisons, layout logic, technical considerations, risk flags).; - Budgeting framework and tiered scope options structured for procurement and executive approval.; - Operations blueprint (roles, production layers, run-of-show logic, decision gates).; - Visual identity direction (key visual, stage look-and-feel, on-screen system, supporting materials).

Selected stills