Case study

Gypsy Team Spirit Jersey

Kit that encodes membership, hierarchy, and team identity.

Client

Cake Team Spirit

Year

2025

Industry

Apps / Games

Solutions

Brand

Campaign

Overview

The brief

GYPSY Team needed kit that actually means something when you show up to a ride — not just another jersey in the pile. We built a tiered system where what you wear tells the group who you are, keeps every collab drop looking like GYPSY, and works whether you're rolling out in Japan or across Italy.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

As GYPSY grew, apparel had to do more than look good. It needed to encode membership hierarchy, collaboration identity, and cross-border consistency so the community could scale without visual drift or ambiguity about what each kit represents.

02 / Transformation

YF designed multiple jersey and kit editions across seasons and collaborations, including the GYPSY Cafe x Chapter2 Team Edition and the King Squad edition, then extended the system into tiered membership structures with personalized touches for different rider levels.

03 / Impact

GYPSY gained a scalable apparel identity system that makes membership structure visible, strengthens community cohesion, and reduces production ambiguity across drops. The tiered kits gave the community a language for belonging that grows with the group.

What we made

Deliverables

Seasonal and collaboration jersey design system (multi-drop roadmap); GYPSY Cafe x Chapter2 “Team Edition” jersey design package; King Squad edition jersey design package (motto integration); Tiered membership kit system design:; - Cafe tier (training edition) jersey and bib design; - Club tier (competition edition) jersey and bib design; Personalization governance for Club tier (serial numbers + names); Garment specification handling (e.g., sleeve length requirements); Accessories and outerwear design coordination:; - Windbreaker vest (gilet); - Cap; International tour jersey visual system (high-visibility palette); Chromatic governance spec (CMYK + FW references) for production consistency

Selected stills