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UD Trucks
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2024
Diverse, high-energy imagery engineered to travel across markets.
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UD Trucks
・
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2024
Diverse, high-energy imagery engineered to travel across markets.
Client
UD Trucks
solutions
Content
year
2024
industry
Automotive / Aviation
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Overview
The Brief
UD Trucks needed a global-ready asset library that could communicate performance and “extra mile” spirit across markets through diverse, high-energy running imagery. We produced a structured photo and short-form video system featuring a curated set of models and hero talent, delivering retouched stills and graded clips designed for flexible use in marketing, PR, and facility environments.
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watch
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challenge ・transformation ・impact
01
Challenge
UD Trucks' global brand expression required running imagery that travels across regions and audiences, but representation and visual consistency had to be engineered deliberately. Ad-hoc casting and one-off shoots produce inconsistent libraries that brands end up avoiding.
02
Tranformation
YF developed a multi-version production plan and executed a high-density shoot built around hero runners, supporting models, and the QUON truck, with controlled coverage across stills and motion. The system was designed to generate a broad, usable library from a single production event.
03
Impact
UD Trucks gained a reusable, market-flexible visual library that strengthens global representation and gives teams consistent performance imagery to deploy across channels. The structured shoot reduced the cost and coordination overhead of future content production.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
