Case study

Running Photos & Videos

Diverse, high-energy imagery engineered to travel across markets.

Client

UD Trucks

Year

2024

Industry

Automotive / Aviation

Solutions

Content

Overview

The brief

UD Trucks needed a global-ready asset library that could communicate performance and “extra mile” spirit across markets through diverse, high-energy running imagery. We produced a structured photo and short-form video system featuring a curated set of models and hero talent, delivering retouched stills and graded clips designed for flexible use in marketing, PR, and facility environments.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks' global brand expression required running imagery that travels across regions and audiences, but representation and visual consistency had to be engineered deliberately. Ad-hoc casting and one-off shoots produce inconsistent libraries that brands end up avoiding.

02 / Transformation

YF developed a multi-version production plan and executed a high-density shoot built around hero runners, supporting models, and the QUON truck, with controlled coverage across stills and motion. The system was designed to generate a broad, usable library from a single production event.

03 / Impact

UD Trucks gained a reusable, market-flexible visual library that strengthens global representation and gives teams consistent performance imagery to deploy across channels. The structured shoot reduced the cost and coordination overhead of future content production.

What we made

Deliverables

Retouched photography library (finished stills; tiered retouch levels as required); Short video clips (portrait + landscape) with color correction and media transcode; Hero and supporting model capture set (diverse talent matrix); Truck-focused hero imagery featuring QUON; Pre-production planning pack (proposals, shot lists, model composites); Site access and permission documentation (permit applications, entry approvals); Final delivery on portable SSD (media package); Facility branding collateral:; - Poster design set + B1 synthetic paper prints; - Roll-up banner design set + stand-ready outputs; - Large-format wall banner design (tarpaulin) + print-ready data; Asset organization and handoff structure for localization and reuse

Selected stills