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UD Trucks
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2023
Two brands. One first impression. Built to hold.
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UD Trucks
・
・
2023
Two brands. One first impression. Built to hold.
Client
UD Trucks
solutions
Event
year
2023
industry
Automotive / Aviation
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Overview
The Brief
UD Trucks and Isuzu needed a first collaboration moment that could prove the “New Isuzu Group” story in a single, high-visibility format. We designed and produced a joint media event that combined bilingual leadership messaging, choreographed product unveiling, and broadcast-grade live distribution — so the partnership launched as operational reality, not just a headline.
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watch
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challenge ・transformation ・impact
01
Challenge
The first joint announcement between UD Trucks and Isuzu had to do more than introduce new models. It needed to establish credibility for a new group identity in front of top-tier media, dealer networks, and industry partners who would be forming their first impressions simultaneously.
02
Tranformation
YF delivered end-to-end event architecture and production for the joint press conference: program design, bilingual content support, and full technical and on-site operations. Every element was built to create a stable, high-production environment where the "New Isuzu Group" story could land clearly.
03
Impact
UD Trucks and Isuzu achieved a cohesive, media-ready launch moment that introduced the new collaboration with authority and precision. The bilingual delivery ensured the message reached both domestic and international audiences with equal clarity.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
