Case study

Fit Challenge Design

A global steps challenge unified across every site and channel.

Client

TDK

Year

2025

Industry

Technology / Electronics / IT

Solutions

Brand

Overview

The brief

TDK needed a global employee activation system that ties movement and wellbeing to a unifying brand narrative, and remains consistent across regions and digital touchpoints. We designed the TDKFit Challenge visual system and Pacer app asset kit, plus campaign-ready banners, posters, and short-form videos, so local teams could launch and adapt the challenge without brand drift.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

Global steps challenges lose momentum when the experience feels generic, visuals vary by region, and the app interface diverges from the campaign brand story. TDK needed a cohesive activation that felt unified whether an employee was in Tokyo, Frankfurt, or New York.

02 / Transformation

YF developed a versioned key visual system through multiple iterations and translated it into a complete engagement toolkit: editable A3 poster templates, intranet banner designs, and app-integrated assets that kept the campaign visually consistent across all touchpoints.

03 / Impact

TDK gained a repeatable global activation package that makes participation feel unified across sites and channels. The governed visual system and app-ready assets reduced friction for local rollout teams and gave the wellness initiative a brand presence that holds up at scale.

What we made

Deliverables

Key visual (KV) design system with iterative versions and refinements; Editable A3 poster templates (PPT format, multiple versions); Intranet banner design set (multiple versions); Pacer app asset kit:; - Challenge and volunteer icon designs; - In-app banners for challenge and volunteer flows; - Home banner resize adjustments; Pre-communication promo video (15 seconds, horizontal); Post-communication after video (15 seconds, horizontal); Brand guideline compliance pack (motif and color usage alignment); Production-ready exports and handoff files for global deployment

Selected stills