Case study

EMC 2026 Key Visual and pitch

Driver excellence built into a scalable global brand signal.

Client

UD Trucks

Year

2026

Industry

Automotive / Aviation

Solutions

Campaign

Brand

Content

Overview

The brief

UD Trucks’ Extra Mile Challenge needed to function as more than an event—creating a repeatable platform that turns driver skill, safety, and efficiency into a clear brand signal across multiple markets. The program required an integrated operational and creative system that could scale globally while delivering a consistent on-site experience.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks needed the Extra Mile Challenge to function as more than an event: a repeatable platform that turns driver skill, safety, and efficiency into a clear brand signal across multiple markets. Without a durable operating model, each edition would start from scratch.

02 / Transformation

YF delivered an end-to-end operating and communications toolkit for the global final: competition-flow governance, hospitality and transportation planning, a cohesive identity system, and a content framework designed to extend the program's reach beyond the event itself.

03 / Impact

UD Trucks received a repeatable global-event infrastructure that translates performance pillars, efficiency, safety, and technical excellence, into a consistent participant experience and content system. Every future edition now has a proven operational foundation to build from.

What we made

Deliverables

Event operations and production management (competition flow, manuals, run-of-show, on-site coordination); Logistics and hospitality planning (accommodation blocks, transfers, shuttles, guest services); Catering planning and vendor coordination (including dietary-compliance requirements); Key Visual system and event graphic toolkit (templates, signage/venue assets, presentation system); Video and photo deliverables (highlight edit, post-event film, event photo coverage); Participant and winner touchpoints (welcome kits, credentials, trophies, diplomas, table cards)

Selected stills