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UD Trucks
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2026
Driver excellence built into a scalable global brand signal.
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UD Trucks
・
・
2026
Driver excellence built into a scalable global brand signal.
Client
UD Trucks
solutions
Campaign
Brand
Content
year
2026
industry
Automotive / Aviation
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Overview
The Brief
UD Trucks’ Extra Mile Challenge needed to function as more than an event—creating a repeatable platform that turns driver skill, safety, and efficiency into a clear brand signal across multiple markets. The program required an integrated operational and creative system that could scale globally while delivering a consistent on-site experience.
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challenge ・transformation ・impact
01
Challenge
UD Trucks needed the Extra Mile Challenge to function as more than an event: a repeatable platform that turns driver skill, safety, and efficiency into a clear brand signal across multiple markets. Without a durable operating model, each edition would start from scratch.
02
Tranformation
YF delivered an end-to-end operating and communications toolkit for the global final: competition-flow governance, hospitality and transportation planning, a cohesive identity system, and a content framework designed to extend the program's reach beyond the event itself.
03
Impact
UD Trucks received a repeatable global-event infrastructure that translates performance pillars, efficiency, safety, and technical excellence, into a consistent participant experience and content system. Every future edition now has a proven operational foundation to build from.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
