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Boehringer-Ingelheim
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2023
Wall-bound insight made accessible to every screen.
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Boehringer-Ingelheim
・
・
2023
Wall-bound insight made accessible to every screen.
Client
Boehringer-Ingelheim
solutions
Content
year
2023
industry
Health / Medical
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Overview
The Brief
Boehringer Ingelheim had already done the hard thinking: a full customer journey ecosystem mapped across meeting room walls. The problem was not insight. It was reach. We turned an analog, room-bound artifact into a digital customer journey story built for internal web adoption — so teams could align faster, onboard consistently, and make decisions from the same shared narrative.
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watch
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challenge ・transformation ・impact
01
Challenge
Boehringer Ingelheim had mapped a comprehensive customer journey ecosystem across meeting room walls: detailed, insightful, and locked to one physical location. The thinking existed. The reach did not.
02
Tranformation
YF scanned and fully rebuilt the wall journey in vector, then animated it into a navigable motion system. Creator-led video walkthroughs kept the original thinking intact while making the entire ecosystem shareable and accessible across stakeholder levels.
03
Impact
Internal teams gained a single shared source of truth for the end-to-end customer journey, accessible to anyone regardless of location. Alignment improved as the animated system gave teams a consistent, navigable reference they could actually act on.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
