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Verizon
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2023
A regional message carrying full global authority.
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Verizon
・
・
2023
A regional message carrying full global authority.
Client
Verizon
solutions
Content
year
2023
industry
Telecom
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Overview
The Brief
TrainTracks needed Verizon’s Network as a Service (NaaS) story to land in APAC with the same authority and clarity as the original EMEA piece. We delivered a controlled localization and cutdown system — aligning language, pacing, and on-screen hierarchy across formats — so the narrative could scale across web and social placements without diluting security and agility positioning.
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watch
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challenge ・transformation ・impact
01
Challenge
Verizon's Network as a Service story had been built for one region, but APAC audiences needed a version that reads as locally credible while preserving the original strategic claims around agility and security. A straight translation would lose both.
02
Tranformation
YF localized the core explainer into English and Japanese and produced a versioned delivery set spanning a full-length master and social cutdowns. The edit structure was governed to keep information density consistent while adapting pace and format for different placements.
03
Impact
TrainTracks received an APAC-ready NaaS video package that preserves Verizon's strategic positioning while making the message deployable across web and social channels. The multi-format, bilingual system gave regional teams content they could use immediately without further production cycles.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
