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UD Trucks
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2022
Real employee stories. A genuine EVP signal for global talent.
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UD Trucks
・
・
2022
Real employee stories. A genuine EVP signal for global talent.
Client
UD Trucks
solutions
Content
year
2022
industry
Automotive / Aviation
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Overview
The Brief
UD Trucks needed a social-first employer branding system that could translate its Employee Value Proposition into short, high-impact stories for a global talent audience. We shaped a modular set of EVP videos that spotlight real people, everyday culture, and modern ways of working — giving UD a repeatable format to communicate who they are and why talented candidates should join.
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watch
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challenge ・transformation ・impact
01
Challenge
UD Trucks needed employer branding that could translate its Employee Value Proposition into stories a global talent audience would actually believe. Generic corporate HR content produces skepticism. Real employee stories build trust.
02
Tranformation
YF developed the concept architecture and scripts for a multi-video EVP series, then executed production planning, on-site shooting, and coordination across multiple locations and employee participants. The system was designed for modularity so HR and brand teams could deploy it across channels and markets.
03
Impact
UD Trucks received a modular EVP video system that makes cultural values legible through real employee voices, giving HR and brand teams a repeatable, social-ready format for talent communications that scales across regions.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
