Case study

HR Brand video

Real employee stories. A genuine EVP signal for global talent.

Client

UD Trucks

Year

2022

Industry

Automotive / Aviation

Solutions

Content

Overview

The brief

UD Trucks needed a social-first employer branding system that could translate its Employee Value Proposition into short, high-impact stories for a global talent audience. We shaped a modular set of EVP videos that spotlight real people, everyday culture, and modern ways of working — giving UD a repeatable format to communicate who they are and why talented candidates should join.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

UD Trucks needed employer branding that could translate its Employee Value Proposition into stories a global talent audience would actually believe. Generic corporate HR content produces skepticism. Real employee stories build trust.

02 / Transformation

YF developed the concept architecture and scripts for a multi-video EVP series, then executed production planning, on-site shooting, and coordination across multiple locations and employee participants. The system was designed for modularity so HR and brand teams could deploy it across channels and markets.

03 / Impact

UD Trucks received a modular EVP video system that makes cultural values legible through real employee voices, giving HR and brand teams a repeatable, social-ready format for talent communications that scales across regions.

What we made

Deliverables

EVP / HR brand video content proposal (multi-module concept architecture); Short-form EVP video modules (15–30 seconds), including:; - Diversity & Inclusion (D&I); - D&I + Interview variant; - Flexibility & Trust (F&T); - F&T + Interview variant; Production planning pack (shoot schedules, storyboards, logistics lists); On-site production (multi-location capture, employee interview capture, lifestyle and workplace B-roll); Post-production editing and delivery for social-first distribution; Graphic and text asset library (AI source files for on-screen typography and calls-to-action); Select interview clip outputs and longer cut variants as needed

Selected stills