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UD Trucks
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2022
Essential operations told at social speed.
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UD Trucks
・
・
2022
Essential operations told at social speed.
Client
UD Trucks
solutions
Content
year
2022
industry
Automotive / Aviation
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Overview
The Brief
UD Trucks needed a social-first story asset that could make mission-critical winter operations feel human, precise, and credible at a glance. We produced a one-minute “White Impulse” cutdown that translates Aomori Airport snow-removal performance into a resilience narrative — supported by bilingual (EN/JP) graphic overlays and modular asset governance for repeatable deployment.
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watch
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challenge ・transformation ・impact
01
Challenge
The snow-removal crew at Aomori Airport performed mission-critical work that almost no one sees. Compressing a complex, high-stakes operation into a social story that felt human, precise, and credible in under a minute, across two languages, required real engineering.
02
Tranformation
YF produced a one-minute documentary cutdown with bilingual text and quote overlay assets and a structured edit decision file. Two fully localized versions, English and Japanese, were delivered to give the brand flexibility across markets.
03
Impact
UD Trucks gained a high-clarity, bilingual social asset that made essential infrastructure work visible and shareable, reinforcing the brand's credibility in tough environments. The modular asset suite created reusable content for both domestic and global audiences.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
