Case study

Okuhida Onsen Geothermal Power

Clean energy made human through one family's story.

Client

Baseload Power

Year

2023

Industry

Sustainability / Environmental

Solutions

Content

Overview

The brief

Baseload Power needed a story that could make an unfamiliar energy concept feel human, local, and inevitable in Japan. We produced a documentary-style testimonial in Okuhida Onsenkyo, centered on a hot spring business owner whose onsen nearly shut down when a critical pump failed. The film reframed the onsen not only as a place of healing, but as a source of clean, locally generated energy — turning crisis into conviction through one person’s lived experience.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

Baseload Power needed to make an unfamiliar energy concept feel human, local, and trustworthy in Japan, where credibility with communities is built through real people and practical outcomes, not technical specifications.

02 / Transformation

YF produced a documentary-style testimonial film in Okuhida Onsenkyo centered on a local onsen owner's experience: her crisis, her decision to adopt geothermal energy, and the relief that followed. The story structure was built for comprehension first, emotion second.

03 / Impact

Baseload Power gained an evergreen narrative asset that translates a technical clean energy product into a credible Japan-first story of resilience and community benefit. The film gives the company a proof point that works equally well for public trust-building and investor communications.

What we made

Deliverables

- On-location testimonial production in Okuhida Onsenkyo (interview-led documentary format).; - Story and script structure for a Japan-first case narrative (crisis → solution → renewed stability).; - Bilingual graphic insert system (JP/EN) for clarity and reuse across channels.; - Full post-production edit package (cut, pacing, sound, titles, brand elements).; - Supporting location visuals for broader campaign use (stills / landscape / map context).

Selected stills