Case study

Mobile Wallpaper

Seasonal design that holds brand consistency across every channel.

Client

Isuzu

Year

2025

Industry

Automotive / Aviation

Solutions

Brand

Digital

Overview

The brief

Isuzu needed seasonal visual assets that keep the brand culturally resonant while staying consistent across vehicle, digital, and physical touchpoints. We developed two seasonal design systems — Sakura Day and ELFmio summer — and governed their rollout through iterative refinements, technical asset rules, and delivery coordination so the visuals could be deployed reliably at scale.

Watch

The film

Challenge / Transformation / Impact

The work

01 / Challenge

Seasonal campaigns can quickly dilute a brand when motifs and executions vary across channels. Isuzu needed seasonal visuals that feel culturally timely while maintaining core brand consistency across vehicle surfaces, digital placements, and physical touchpoints.

02 / Transformation

YF designed a Sakura Day vehicle-focused visual system through multi-version refinement, using simulation assets to validate how motifs sit on complex surfaces. A parallel set of ELFmini seasonal wallpapers was developed, with a governed iteration process to maintain brand integrity at each stage.

03 / Impact

Isuzu gained a repeatable seasonal visual framework that enables faster campaign execution while protecting core brand consistency. The governed process improved deployment confidence across channels and gave the team a clear template for future seasonal activations.

What we made

Deliverables

Seasonal visual identity system for “Sakura Day” (vehicle branding application); Iterative design refinement set (versioned development assets); Surface-application validation materials (simulation / render-based checks); ELFmio summer seasonal concept set:; - Sunflowers direction; - Beach direction; - Fireworks direction; Corporate symbol usage guidelines for seasonal applications (mono/positive/negative rules); Vector protocol package for updated corporate symbol set; Final production-ready artwork exports and handoff files; Operational coordination notes for asset deployment and delivery

Selected stills