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Isuzu
・
・
2025
Seasonal design that holds brand consistency across every channel.
╱
Isuzu
・
・
2025
Seasonal design that holds brand consistency across every channel.
Client
Isuzu
solutions
Brand
Digital
year
2025
industry
Automotive / Aviation
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Overview
The Brief
Isuzu needed seasonal visual assets that keep the brand culturally resonant while staying consistent across vehicle, digital, and physical touchpoints. We developed two seasonal design systems — Sakura Day and ELFmio summer — and governed their rollout through iterative refinements, technical asset rules, and delivery coordination so the visuals could be deployed reliably at scale.
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challenge ・transformation ・impact
01
Challenge
Seasonal campaigns can quickly dilute a brand when motifs and executions vary across channels. Isuzu needed seasonal visuals that feel culturally timely while maintaining core brand consistency across vehicle surfaces, digital placements, and physical touchpoints.
02
Tranformation
YF designed a Sakura Day vehicle-focused visual system through multi-version refinement, using simulation assets to validate how motifs sit on complex surfaces. A parallel set of ELFmini seasonal wallpapers was developed, with a governed iteration process to maintain brand integrity at each stage.
03
Impact
Isuzu gained a repeatable seasonal visual framework that enables faster campaign execution while protecting core brand consistency. The governed process improved deployment confidence across channels and gave the team a clear template for future seasonal activations.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
