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UD Trucks
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2025
Legacy made permanent. Authority made visible.
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UD Trucks
・
・
2025
Legacy made permanent. Authority made visible.
Client
UD Trucks
solutions
Content
year
2025
industry
Automotive / Aviation
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Overview
The Brief
UD Trucks needed to capture a major brand heritage milestone and translate it into a durable, reusable story asset — not just event photos. We were brought in to design the visual governance around legacy and leadership, ensuring the work could serve internal communications, PR, and long-term brand credibility. We worked within strict operational constraints (sensitive facilities, limited access, and non-disruption requirements) while protecting consistency, tone, and narrative clarity across all deliverables.
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challenge ・transformation ・impact
01
Challenge
A high-visibility heritage recognition moment created a rare opportunity to reinforce UD Trucks' long-term authority, but only if the visual documentation was structured to function as a permanent brand asset with a life well beyond the event itself.
02
Tranformation
YF delivered a structured documentation system covering ceremony signal capture, leadership and executive interactions, and heritage asset photography. Every shot was planned to serve both immediate communications and long-term brand storytelling.
03
Impact
UD Trucks received a complete, brand-consistent asset library that functions as permanent proof of heritage and leadership continuity, enabling confident internal and external storytelling far beyond the event itself.
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SELECTED STILLS
Tell us where your brand and your business stopped growing together.
よろしくファンタスティック株式会社
Yoroshiku Fantastic K.K. — Tokyo, Japan
