Case study

Kickoff Meeting 2025

A complex hybrid event made approvable before production begins.

Client

AXA

Year

2025

Industry

Insurance

Solutions

Event

Overview

The brief

AXA Japan explored a high-stakes 2025 kick-off concept that needed to feel unified across two realities: an in-room executive experience and a scaled online broadcast. We supported the initiative at the strategy and planning layer, shaping an approval-ready operations blueprint and venue strategy, plus a visual identity direction that could carry the event narrative consistently across stage, screen, and supporting materials.

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The film

Challenge / Transformation / Impact

The work

01 / Challenge

AXA Japan's 2025 kick-off concept was high-stakes and complex: an in-room executive experience running in parallel with a scaled online broadcast, requiring clear roles, feasible venues, and a production plan that executives and procurement could actually approve.

02 / Transformation

YF delivered a hybrid event operations blueprint that translated complexity into a controllable delivery system, including roles, run-of-show logic, production layers, and decision gates. A venue strategy package gave stakeholders a clear feasibility picture before any commitments were made.

03 / Impact

AXA Japan gained a project that was approvable: clearer scope, clearer venue options, and a production plan that reduced internal ambiguity significantly. The pre-execution consulting work eliminated downstream revision cycles and gave the initiative a stable foundation to build from.

What we made

Deliverables

- Kick-off meeting concept consultation and end-to-end operations blueprint for a hybrid format (stage + livestream).; - Venue strategy and feasibility planning package (layout logic, technical considerations, audience flow, risk flags).; - Visual identity direction for the event experience (stage environment + on-screen system + supporting materials).; - Staffing and role model for a Japan-ready production structure (core team + specialist layers).; - Budget and scope framing structured for executive and procurement review.

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